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Who We Are


Enchanted Backpack is a 501(c)(3) organization started by the Lavin Family Foundation. The Lavin Family Foundation was created over 50 years ago by the family that founded the Alberto Culver Company to fund groups working in health care, education and programs designed to better family life. Today the Foundation, directed by the second and third family generations under the banner of “Innovative Philanthropy at Work”, has continued and deepened that focus while creating new, entrepreneurial initiatives that extend its passion and reach beyond traditional funding channels. Other examples of their innovative practices are exemplified through the CAST Water Safety Foundation and CC's Wish List.

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CAST Water Safety Foundation is a nonprofit organization focused on water safety education and expanding access to the Infant Swimming Resource (ISR) method in the Chicagoland area. For over 50 years, ISR has been the method that gives infants and children the skills and confidence they need to float, swim and self-rescue. The mission of CAST Water Safety Foundation is to increase awareness of the proven results of ISR, create more access to ISR lessons, and empower all families to create strong water safety strategies.

To learn more visit


CC's Wish List is a unique program that leverages decades of experience in corporate buying to purchase brand-new, quality items at incredibly low prices that are then DONATED to nonprofit organizations with no strings attached.   

Due to the quantities purchased at unbelievably low costs (far below wholesale prices), CC's Wish List is able to stretch its dollars for greater philanthropic impact. 

To learn more visit

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